Inspiring a return to running
Abbott World Marathon Majors (AbbottWMM) and Mass Participation World (MPW) have joined forces to launch #togetherwemove in a bid to encourage the world back to mass participation events after the industry hit some big hurdles during the COVID-19 pandemic.
An inspirational video and marketing toolkit has been created for running events across the globe as they entice runners back to their in-person events. It aims to remind runners and supporters of the joy of taking part together; overcoming adversity together; and the wonderful achievements and experiences that mass events provide.
A study by MPW and other industry research showed that during the peak of COVID-19, participating in outdoor activities was fundamentally safe. From more than 10 million participants, there were only five COVID-19 cases reported as a possible result of connecting with others at these events.
The Abbott World Marathon Majors Race Directors and Chief Executive Officer are supporting the campaign as they recognize the importance of all event tiers returning to pre-pandemic levels. Not only for event organizers but also for the health and wellbeing of the global population as the lock-down and travel bans led to a more sedentary lifestyle for many.
Dawna Stone, CEO of AbbottWMM said, “We are delighted to see that the world has returned to events and the Majors are back in full force this season. The industry overall however is struggling to bounce back from the change in behaviour the pandemic brought about and we want to do what we can to support and encourage that reversal.”
Chris Robb, CEO of MPW said, “MPW is excited to be partnering with the Abbott World Marathon Majors to support the industry with the #togetherwemove digital toolkit at this challenging time. One of our key missions is to facilitate global collaboration. We have no doubt that this initiative will help organizers to remind participants of the joy of participating together which in turn has the potential to positively impact the health and wellbeing of millions.”
The video was produced by UK-based agency Cravens and voiced by Steve Cram, the former World Champion middle distance runner and renowned athletics commentator.
The film and digital media kit can be accessed here.